Client Case Study: Economist Conferences

In the spring of 2008, Economist Conferences, part of the Economist Intelligence Unit for the Economist newspaper, was looking to create partnerships with US groups to explore the Saudi market for conferences. Another objective was to secure prominent Saudi groups for joint conference ventures and high profile speakers. Unsure of the nuances of relationship building in Saudi Arabia, coupled with massive structural and logistical changes at the Economist corporate offices, made this a particularly challenging project.

Click here to read the full case study in PDF form.

Copyright © 2005-2011. igniteBiz, Inc.